{"id":1333,"date":"2017-10-01T10:10:26","date_gmt":"2017-10-01T10:10:26","guid":{"rendered":"https:\/\/orbius.premiumthemes.in\/?post_type=portfolio&p=1333"},"modified":"2025-04-17T21:27:14","modified_gmt":"2025-04-17T21:27:14","slug":"mastercard-card-benefits","status":"publish","type":"portfolio","link":"https:\/\/teodesign.cloud\/hu\/portfolio-item\/mastercard-card-benefits\/","title":{"rendered":"Mastercard k\u00e1rtya el\u0151ny\u00f6k"},"content":{"rendered":"
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graphic design, print design<\/div>

mastercard antistress notebook<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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koncepci\u00f3<\/div>
The Mastercard Antistress Coloring Notebook was designed to connect with university students by offering a creative, engaging way to de-stress while subtly promoting the convenience of using cards over cash. By combining artistic relaxation with financial education, the campaign aimed to make Mastercard\u2019s message relatable and memorable.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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kih\u00edv\u00e1s<\/div>
University students often prefer cash for daily transactions due to habit or perceived ease. The challenge was to shift this mindset by highlighting the benefits of card payments, such as security, convenience, and modernity, without using traditional advertising methods that might be overlooked by this demographic.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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megold\u00e1s<\/div>
The antistress coloring notebook provided students with a fun and interactive experience, featuring intricate illustrations and informative messaging about the advantages of going cashless. The design, created by TEO Design, balanced creativity with communication, ensuring that the campaign resonated with its young audience while subtly delivering Mastercard's key messages.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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megjelen\u00e9s<\/div>
oct 15, 2017<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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projekt t\u00edpusa<\/div>
prom\u00f3ci\u00f3<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Localtime | Mastercard<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Color your way to cashless convenience <\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In 2017, Mastercard Hungary introduced a unique anti-stress coloring notebook<\/strong> as part of a promotional campaign<\/strong> targeting university students. Designed to combine creativity with practicality, the notebook featured coloring pages that offered students a relaxing activity during their busy academic schedules. Alongside the coloring designs, the notebook highlighted the benefits of using Mastercard cards over cash\u2014emphasizing convenience, security, and modern payment solutions. This innovative campaign encouraged students to embrace cashless payments while providing a fun and stress-relieving tool for everyday life.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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In 2017, Mastercard launched the Antistress Coloring Notebook as part of a promotional campaign targeting university students. The initiative aimed to encourage young adults to adopt cashless payment methods by showcasing the benefits of using Mastercard cards over cash, such as convenience, security, and modernity.\nThe notebook featured designed coloring pages that provided a fun and relaxing experience while seamlessly incorporating Mastercard\u2019s branding and messaging. To ensure the campaign's success, TEO Design developed the notebook\u2019s graphic and print design, delivering a visually appealing and cohesive product that resonated with the target audience.\nThis creative approach effectively engaged students by combining stress relief with financial education, making the Mastercard brand more relatable and memorable in a competitive market.<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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project overview<\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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UX megold\u00e1sok<\/span><\/a><\/div>
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Fina Budapest 2017<\/span><\/a><\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

graphic design, print design mastercard antistress notebook conceptThe Mastercard Antistress Coloring Notebook was designed to connect with university students by offering a creative, engaging way to de-stress while subtly promoting the convenience of using cards over cash. By combining artistic relaxation with financial education, the campaign aimed to make Mastercard\u2019s […]<\/p>\n","protected":false},"author":1,"featured_media":5401,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"portfolio_category":[15,17,27],"class_list":["post-1333","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-branding","portfolio_category-graphic-design","portfolio_category-print-design"],"yoast_head":"\nAntistress Colorbook<\/title>\n<meta name=\"description\" content=\"Mastercard Anti-Stress Notebook \u2013 a creative coloring book for students promoting smart card use through hidden messages and interactive design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/teodesign.cloud\/hu\/portfolio-item\/mastercard-card-benefits\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Antistress Colorbook\" \/>\n<meta property=\"og:description\" content=\"Mastercard Anti-Stress Notebook \u2013 a creative coloring book for students promoting smart card use through hidden messages and interactive design.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/teodesign.cloud\/hu\/portfolio-item\/mastercard-card-benefits\/\" \/>\n<meta property=\"og:site_name\" content=\"TEO - 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