corporate, graphic design
urban development
concept
To unite Debrecen and Hortobágy as a single tourism destination by emphasizing their shared cultural heritage and natural beauty.
challenge
To create a distinct brand identity for the region, positioning Debrecen and Hortobágy as a unified tourism destination.
solution
Key motifs:
Reformed Church of Debrecen and Nine Hole Bridge of Hortobágy.
Visual elements: A dynamic arch connecting the two, incorporating folk motifs.
Slogan: "Purely wonderful", places Debrecen and Hortobágy geographically and refers to the destination's diverse offer.
Visual elements: A dynamic arch connecting the two, incorporating folk motifs.
Slogan: "Purely wonderful", places Debrecen and Hortobágy geographically and refers to the destination's diverse offer.



publish date
jul 15, 2012
corporate branding design
website re-design
client
Association for Tourism of Debrecen and Hortobágy
this project aimed to create a new brand image for Debrecen and Hortobágy, positioning them as a unified tourism destination
Based on thorough market research and strategic planning, the project laid the foundation for future marketing and tourism efforts. The goal was to establish a unique brand with distinctive values, enabling the destination to effectively position itself in the market and ultimately provide high-quality services to visitors. The new image prominently features the Reformed Church of Debrecen and the Nine Hole Bridge of Hortobágy, iconic landmarks of the region
Foundation: Market research and strategic planning laid the groundwork for future tourism efforts.
Brand Identity: The goal was to establish a unique brand with distinctive values to effectively position the destination in the market.
Key Elements: The new image prominently features the Reformed Church of Debrecen and the Nine Hole Bridge of Hortobágy, iconic landmarks of the region.
Brand Identity: The goal was to establish a unique brand with distinctive values to effectively position the destination in the market.
Key Elements: The new image prominently features the Reformed Church of Debrecen and the Nine Hole Bridge of Hortobágy, iconic landmarks of the region.