Mastercard at FINA World Championships

creative, graphics

MC head cutout

concept

Mastercard, the sponsor of the 2017 FINA World Championships in Budapest, highlighted the use of their card with a creative promotion at the point of payment.

challenge

Engagement: The challenge was to engage a large and diverse crowd at the event, ensuring that people actively used their Mastercard at the point of purchase. Brand Visibility: With many sponsors and activities at the event, it was important for Mastercard to stand out and make its presence felt in a creative way.

solution

Mastercard utilized a creative photo promotion at key locations during the FINA World Championships. The display featured cutouts of famous Budapest landmarks, where attendees could place their heads through the holes to take photos.