The idea behind the Almapont brand was to create a warm, inviting, and premium atmosphere for customers. The logo and shop design needed to reflect the high quality of the apples being sold while ensuring the brand was approachable and connected to nature. It had to evoke the feeling of freshly picked, delicious apples, making it not just about the product, but about the experience of buying fresh produce from a carefully curated brand.
challenge
Market Competition: The fresh apple market is highly competitive, so the challenge was to create a unique identity for Almapont that would differentiate it from other sellers.
Brand Storytelling: The branding needed to convey premium quality and freshness, integrating these values into both the logo and shop design.
solution
Almapont (Apple Spot) is a vibrant, fresh apple retailer aiming to provide premium-quality apples with a strong emphasis on their exceptional taste, origin, and freshness. Teodesign was tasked with creating a visual identity that reflects the premium quality of their product while also establishing a memorable brand presence in the market.
publish date
june 12, 2018
project type
logo design
client
almapont
premium quality and freshness, directly linking the apple’s visual appeal with the design
Almapont (meaning "Apple Shop") is a fresh apple business aimed at offering premium-quality apples directly to consumers. To help this business stand out in a competitive market, TEO Design was tasked with crafting a unique brand identity, including a logo and a shop design that would emphasize freshness, quality, and a strong visual presence.
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