The Elegant Origin
The Elegant Origin
graphic design, print design

mastercard antistress notebook

concept
The Mastercard Antistress Coloring Notebook was designed to connect with university students by offering a creative, engaging way to de-stress while subtly promoting the convenience of using cards over cash. By combining artistic relaxation with financial education, the campaign aimed to make Mastercard’s message relatable and memorable.
challenge
University students often prefer cash for daily transactions due to habit or perceived ease. The challenge was to shift this mindset by highlighting the benefits of card payments, such as security, convenience, and modernity, without using traditional advertising methods that might be overlooked by this demographic.
solution
The antistress coloring notebook provided students with a fun and interactive experience, featuring intricate illustrations and informative messaging about the advantages of going cashless. The design, created by TEO Design, balanced creativity with communication, ensuring that the campaign resonated with its young audience while subtly delivering Mastercard's key messages.
publish date
oct 15, 2017
project type
promotion
client
Localtime | Mastercard

Color your way to cashless convenience

In 2017, Mastercard Hungary introduced a unique anti-stress coloring notebook as part of a promotional campaign targeting university students. Designed to combine creativity with practicality, the notebook featured coloring pages that offered students a relaxing activity during their busy academic schedules. Alongside the coloring designs, the notebook highlighted the benefits of using Mastercard cards over cash—emphasizing convenience, security, and modern payment solutions. This innovative campaign encouraged students to embrace cashless payments while providing a fun and stress-relieving tool for everyday life.

Mastercard Antistress Coloring Notebook
graphic design studio berlin
In 2017, Mastercard launched the Antistress Coloring Notebook as part of a promotional campaign targeting university students. The initiative aimed to encourage young adults to adopt cashless payment methods by showcasing the benefits of using Mastercard cards over cash, such as convenience, security, and modernity. The notebook featured designed coloring pages that provided a fun and relaxing experience while seamlessly incorporating Mastercard’s branding and messaging. To ensure the campaign's success, TEO Design developed the notebook’s graphic and print design, delivering a visually appealing and cohesive product that resonated with the target audience. This creative approach effectively engaged students by combining stress relief with financial education, making the Mastercard brand more relatable and memorable in a competitive market.

project overview

Fresh Apples for Sale
Fina Budapest 2017
The Elegant Origin
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123 maple avenue, houston, tx 56034
+1 (888) 765 4326 / 765 4327
info@domainname.com
123 maple avenue, houston, tx 56034
+1 (888) 765 4326 / 765 4327
info@domainname.com
Curabitur sagittis lectus quis purus interua vulputate justo hererit asellus ullcorper sem vel tellus ultrices ac suscipit orci
north america
123 maple avenue, houston, tx 56034
+1 (888) 765 4326 / 765 4327
info@domainname.com