Concept development | Art Direction

Home Vote ballot

early mail ballot

The New York Early Mail Ballot Promotion Animation was a standout piece of design—thoughtfully crafted to simplify and energize the voting process. As the designer, I translated key voter information into a clear, visually compelling narrative that demystified early mail voting for millions of New Yorkers. The animation broke complex steps into digestible moments, using vibrant motion, bold typography, and a confident tone to guide viewers through deadlines, procedures, and how-tos. The result? A visually intuitive explainer that turned civic education into an engaging experience. Early voting didn’t just feel easier—it looked easier. And that made all the difference.

publish date

oct 15, 2024

project type

promotion animation

client

truevgd.com | Board of Elections NYC

services

graphic design, animation

battle of the boroughs

The “Battle of the Boroughs” sticker series was more than a design project—it became a phenomenon. I created five unique, circular “I Voted” stickers that visually celebrated each NYC borough through iconic landmarks and locally inspired color palettes. These weren’t generic—they were bold, borough-proud, and made to be shown off. The campaign drove citywide excitement, sparked viral social media sharing, and fueled the most successful final day of early voting in NYC history.
Results?
149,319 voters turned out on the final day of early voting—a record-breaking high. 59% of active registrants voted in the 2024 general election. 23% of them voted early. All driven in part by design that resonated. The stickers weren’t just fun—they were strategic, a powerful nudge toward the polls. Award-winning creative, smart civic UX, and measurable impact: a clear example of how thoughtful, community-inspired design can directly support democracy.